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The Prius was the world’s first mass-produced gasoline-electric hybrid car, but it was sold only in Japan for three years before it arrived in the US. By the time it reached the US in 2000, the 2-seat Honda Insight hybrid had been available for 7 months. Still, it was the Prius that made history as a sales success symbol for environmental action. It was the 2003 second-generation Prius that increased the model’s usefulness and truly got the ball rolling with its practical 4-door hatchback body style. It proved that the Prius could be more than an ordinary car — it could also serve as a household’s only vehicle.
While Prius models have always had a distinctive appearance, one would be hard-pressed to call them pretty. That all changed with this current generation Prius. This model is low, wide, and quite sleek, featuring a deeply angled windshield as part of a single, sweeping silhouette curve that extends from front to back. Power has increased, while efficiency was retained. It is also available with an e-AWD system for all grades. The 2026 Prius carries over from the 2025 model year with no significant changes.

The 2024 Toyota Prius Wins World Car Design of the Year by World Car Awards

Toyota Prius Was Named to Car and Driver’s 10Best List for 2024

Toyota Prius: MotorTrend’s 2024 Car of the Year®

Toyota Prius Is the 2024 North American Car of the Year™

2024 Toyota Prius Is a Kelley Blue Book KBB.com Best Buy*

Toyota Prius Is an HMPA’s 2024 Best Vehicle*

2024 Toyota Prius Is a 2024 Edmunds Top Rated Award winner*

2024 Toyota Prius Is an Insurance Institute for Highway Safety TSP+

Toyota Has the Best Resale Value of All Brands for 2024 According to Kelley Blue Book’s KBB.com *

©2023 MotorWeek/Maryland Public Television. All rights reserved. Used under license.

Toyota Has the Best Resale Value of All Brands for 2024 According to Kelley Blue Book’s KBB.com *

2023 Toyota Prius Was Named a Best New Car by Autotrader *
The Prius is available in LE, XLE, Nightshade Edition, and Limited trim levels. Each trim level comes standard with front wheel drive (FWD), with all-wheel drive (AWD) available.

Starting MSRP:
FWD $28,550
AWD $29,950
Highlighted Features:

Starting MSRP:
FWD $31,995
AWD $33,395
Highlighted feature upgrades over LE:

Starting MSRP:
FWD $32,800
AWD $34,200
Highlighted feature upgrades over XLE:

Starting MSRP:
FWD $35,565
AWD $36,965
Highlighted feature upgrades over XLE:
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Are you interested in leasing or financing your 2026 Toyota Prius? The Finance Department at Valley Hi Toyota can help you find the right lease offer or finance solution that fits your budget. We cultivate relationships with many banks, lenders, and other financial organizations to provide you with great options in purchasing your new vehicle. In addition to the comprehensive factory warranty that comes with your new Toyota Prius, we offer extended warranty and protection programs to safeguard your investment.
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